3 SECRETS OF GREAT BRANDS

Building a compelling brand could appear uninteresting for most businesses. Regardless, the truth remains that it is one of the most rewarding business move you’d be glad you made.

To narrow down knowledge worth hundreds of pages, here are some three simple concepts to achieving a compelling brand.

1. Spur Curiosity-

This is by far the background key to building a successful brand. One way to do this is to avoid too much information. Talk less, do more. It goes along with the cliché “less is more”

Less is truly more because humans are driven by curiosity. We want to find out rather than being to told. We love to explore things we are not aware of, rather than what we know already.

When too much information is provided, the urge to want to know dwindles.

2. Growth not Goal-

In building a brand, there is a high possibility that you might not get it right at first. The ability to keep on improving on various aspect of the business like; Customer relationship, product improvement and overall service rendered, not necessarily sales and marketing. This results to a compelling brand.

3. A Meaningful Story-

The moment you have the opportunity to say who you are in the public, is the moment you determine who respects you and who don’t.

The story you tell about your brand is the reason your brand gains loyalty. Much worse is that a lot of businesses aren’t even telling a story at all. Far much impactful than telling your brand story is telling a story about others. How do you intend to relate with your customers? How do you intend to relate with your competitors? How do you intend to create value and change the lives of your customers? What can you make them believe in when they use your product or service?

This is in my opinion the most powerful of them all. A powerful story about who you are, who your customers are, and what they can be because of you- Will give your brand depth, occult, loyalty and in much more compelling amidst competitors.